Ascherl is a company under private law and thus subject to the regulations of the Federal Data Protection Act (Bundesdatenschutzgesetz/BDSG) and the Treaty for Media Services (Mediendienstestaatsvertrag/MdStV).

Privacy — especially protection of personal data — is from our sight the basis of any confidential cooperation in partnership.

Therefore we have made technical and organisational arrangements securing the compliance with privacy regulations through us as well as through external service providers.

If you would like to know when and which data we are recording and how we are using them you can inform yourselves on this site.

Personal data

Every time you are visiting us on one of our websites with your browser the server is recording special data (for instance IP address, date, time and visited site). These data are recorded for backup purposes and may allow an identification.

However, an identification and personal data use isn’t in our interest. We are availing ourselves of anonymous datasets for statistical analysis because we want to know which sites are visited and which not in order to adapt our offer to your needs as effective as possible.

Strictly speaking the recorded data don’t really belong to the field of personal data information as defined by the Federal Data Protection Act (Bundesdatenschutzgesetz/BDSG) because personal data are information which may be used to find out your identification. This concerns information like your correct name, place of residence, postal address, telephone number.

These information are not recorded. The information recorded by us don’t refer directly to your real identity (for instance favoured websites or number of users of one site) and therefore don’t fall into the category of personal data.

Term of Storage

All log files are stored for a period of 28 days. The storage is done for reasons of data security and for granting the stability and reliability of our system.

Transmission of personal data to third parties

When you are contacting us or if you are making a transaction with us you are sending us personal data (for instance name, e-mail address or name of company). We are using these personal data only within our company as well as for the cooperation with external collaborators.

We don’t pass your data to third parties without your specific approval. In case of a transmission of data to services providers within the scope of an order execution they are bound to the Federal Data Protection Act (Bundesdatenschutzgesetz/BDSG), other legal rules and contractually to the privacy guidelines of Ascherl.

As far as we are engaged by law or by court decision we will transmit your data to parties authorized to render information.

Right of Withdrawal

When you have transmitted us personal data you are allowed to demand its deletion at any time. This doesn’t apply for purposes of accounting and bookkeeping.

Use of Cookies

We are using Cookies during the entry of forms in the service field. A Cookie is containing the ID of the server session. We are recording status information as to your form entry up to 24 minutes. After expiration of that time the Cookie will be automatically cancelled on the server.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Questions and comments

As to questions, proposals or comments to the topic of Privacy please contact our data protection officer via E-mail: datenschutz@ascherl.de.

The rapid development of the Internet requires from time to time adaptations of our Privacy guidelines. We will publish corresponding changes on this site.